Digital Transformation at Imptek Chova

Abstract

The case presents Imptek Chova, an Ecuadorian manufacturer of waterproofing solutions for residential infrastructure looking for agility and efficiency gains through digital transformation initiatives. Juan Pablo Sotomayor, Imptek’s general manager, was analyzing two ideas: the first, raised by the operations manager, considered automating the asphalt membrane production line through an Internet of Things (IoT) application; the second, suggested by the commercial manager, contemplated collecting critical information about final users through a physical warranty shield with a printed QR code installed in the company’s residential infrastructure to geographically identify areas with a greater or lesser presence of Imptek solutions.

Teaching

This case is relevant for courses that examine the implications of digital transformation, especially in Latin American countries. It is suitable for graduate and executive education programs, as it deals with the strategic considerations around initiatives that help companies to digitize their processes. Although the case presents technologies such as IoT and capturing customers' information via QR codes, it is not intended for technical analysis but rather for high-level business decisions. Therefore, students and instructors are not expected to be experts in these technologies.
Students will learn:
1. The importance of aligning strategy with digital transformation initiatives to improve chances of success.
2. The need to consider strategy, culture, processes, and technological infrastructure to implement digital transformation ideas.
3. The advantages and disadvantages of digitizing operations and marketing in a manufacturing company.

Case number:

A03-23-0007

Author(s):

Tom Hunsaker

Year:

2023