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Thunderbird School of Global Management Logo
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Logos and brand marks

Elements of Thunderbird brand
  1. Home
  2. Brand guide
  3. Brand logos

The Thunderbird logo represents more than 80 years of global leadership, cross-cultural excellence, and transformative education. Reflecting Thunderbird’s unique place within Arizona State University, it honors the school’s distinguished legacy while aligning with ASU’s commitment to innovation, inclusion, and meaningful impact. Together, they represent a shared vision of preparing future-ready leaders for a connected world.

  • Always use original, high-quality logo files provided through the Thunderbird brand library. Logos may not be scanned, recreated, redrawn, or altered in any way.
  • Do not use bitmapped formats such as TIFF or PICT for print materials due to poor reproduction quality.
  • Do not create unapproved file types, including SVG versions.

Approved file formats

  • EPS: For print and large-scale applications (scalable, high-quality)
  • PNG: For digital and screen-based applications

Primary logo:

Co-branded Thunderbird | ASU logo

The co-branded Thunderbird–ASU logo is the primary identifier for the school and must be used on all official communications and materials, including print and digital assets, stationery, promotional items, websites, and apparel. 

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Overview
Logos
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Image
Brand guidelines display for BrandGuide-Logo-1.jpg featuring logo configurations on a black background. The top shows a horizontal co-branded lockup with the blue Thunderbird School of Global Management logo on the left and the maroon ASU Arizona State University logo on the right, separated by a vertical line. The bottom shows both standalone logos stacked vertically—Thunderbird on top and ASU on the bottom—separated by a horizontal dividing line.

Horizontal format

Use for wide layouts, website headers, letterhead and landscape-oriented materials.

Vertical format

Use for narrow spaces, vertical banners, social media profile images and portrait-oriented layouts.

Reversed (white) logo

Use on top of dark backgrounds to maximize contrast and legibility 

Secondary logo 

Standalone Thunderbird logo

In limited cases, the standalone Thunderbird logo—including the ASU descriptive line “A unit of the Arizona State University Enterprise”—may be used. Written approval from the Thunderbird Office of Branding and Communications is required prior to use.

  • The symbol, wordmark, and ASU descriptive text must always appear together.
  • These elements may not be separated, rearranged, or modified.
  • When the co-branded Thunderbird–ASU logo is used, the ASU descriptive text is removed to avoid redundancy.
Image
Dark blue Thunderbird School of Global Management logo lockup featuring the bird-and-globe icon and the bottom tagline "Powered by the Arizona State University Enterprise."
icon

Icon-only usage

The Thunderbird bird icon and the ASU Sunburst must be used together as part of an approved logo configuration. 

The only exception is official Thunderbird social media channel icons, where the Thunderbird bird icon may appear on its own. 

Standalone use is not permitted in any other materials—including marketing, websites, presentations, signage, merchandise, or digital campaigns.

Executive Education logo

The Thunderbird Executive Education logo identifies programs and offerings within the Executive Education portfolio. It may be used only on approved executive education materials and must follow Thunderbird brand standards. Proper use ensures alignment with the broader Thunderbird brand while clearly distinguishing executive education offerings.

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Image
Official institutional logo for Thunderbird_Global_Executive_Education_Logo.png. The graphic features the dark blue Thunderbird emblem—a stylized bird containing a grid globe—to the left of the word "THUNDERBIRD" in a large serif font. Below a thin horizontal dividing line, the text reads "GLOBAL EXECUTIVE EDUCATION" in uppercase sans-serif letters. Centered along the bottom is the university tagline, "Powered by the Arizona State University Enterprise".

Guidelines for logo use

Clear space and placement

A protected area of isolation must surround the logo at all times.

  • Clear space is measured using Y, defined as half the height of the word “THUNDERBIRD.”
  • The logo must be surrounded by a minimum clear space equal to the full height of “THUNDERBIRD” (Y + Y) on all sides.
  • No text, images, or design elements may appear within this protected zone.

Always place the logo away from visually crowded or distracting elements.

Image
A technical style guide diagram showing clear space margin rules labeled "Y+Y" around two variations of the Thunderbird School of Global Management logo lockups.

Logo modifications to avoid

Do not:

  • Alter proportions or spacing
  • Rotate or angle the logo
  • Add effects, shadows, or textures
  • Change logo colors
  • Rearrange logo elements
  • Place the logo inside shapes or containers
  • Make elements transparent or screened
  • Modify the wordmark typography or capitalization

 

Thunderbird official seal

About the seal (Approval required)

The official Thunderbird seal represents the school’s formal authority and academic tradition.

Approved use
Use of the seal is limited to formal and official applications, including:

  • Diplomas and certificates
  • Legal documents and agreements
  • Transcripts
  • Formal academic ceremony programs
  • Official institutional signage

The seal must not be used for marketing, promotional, or everyday communications.

Image
Official seal of the Thunderbird School of Global Management, featuring a stylized blue thunderbird with a gold globe at the center. The text below reads, 'A unit of the Arizona State University Enterprise.'

Questions about logo usage?

For questions about logo usage or to request approval for special applications contact: 

Thunderbird Office of Branding and Communications [email protected]

ASU University Technology Office Arizona State University.
Thunderbird School of Global Management

401 North 1st Street Phoenix, AZ 85004

Phone: 602-496-7000

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