Accelerated 4+1 Master of Global Management

Covers the major concepts involved in creating and sustaining customer value, analyzing the firm's macro environment, choosing whether or not to enter a foreign market, how to evaluate different foreign markets, the best methods for entering different markets, the market research design process, understanding consumer and B2B customer behavior, and ethical issues encountered in global marketing.

Focuses on how global firms create value. Covers topics ranging from country-specific competitive advantage and the notion of distance to alternative global strategy archetypes and sources of competitive advantage for emerging market multinationals. The approach applies multiple decision-making tools and frameworks to untangle the complexities of managing in a global corporation.

Explores the concept of effective leadership within and across a variety of organizations and global contexts. Definitions of "leadership" and strategies for becoming an accomplished leader abound. Rather than attempt to narrowly focus our attention on definitions, leadership styles, and supposedly "definitive" theories of leadership, focuses on the demands of and competencies associated with excellent leadership. Most importantly, examines how leaders sense the need for and then manage organizational change. Given the increasingly complex world we live in and the ongoing and rapid rate of change, change management has become one of the most critical of leadership skills.

Provides future global managers with the analytical tools and frameworks for understanding the European business environment. Also provides a broad understanding of the region in order to be successful therein. Deals with the political, social and economic context within which business activities take place in Europe. In order to succeed as managers in the environment, requires knowledge of political, social, cultural, economic, business and regional economic factors, both across the European landscape and within individual countries.

*Regions of the world may vary*

As an extension of states and markets in a global economy, provides an analysis of contextual factors that influence dynamic business environments by employing frameworks that integrate political, economic, geographic, and sociocultural factors in a specific regional area.  In the case of Latin America, the course then focuses on individual country cases: Brazil, Argentina, Mexico, Chile, Peru, and Venezuela. The course also covers major free trade agreements (NAFTA, Mercosur, CAFTA, FTAA) and their implications for doing business in the region. The purposes of the course are 1) to provide the international manager with a general familiarity with Latin America; and 2) to develop analytical tools useful for understanding the region.  

*Regions of the world may vary*

Covers the functional aspects of marketing including decisions relating to segmentation, targeting, branding, product development, pricing, distribution and advertising/promotion. Students integrate their knowledge of these topics through the creation of an international marketing plan based on a product or service and in a country approved by the instructor.

Creating a sustainable IT-dependent competitive advantage is a major goal for forward-thinking multinational organizations. Understands how multinational organizations make strategic use of Big Data to gain a competitive advantage in the global economy. Covers the important technological aspects of big data from a managerial viewpoint. Delves into the understanding of global data and how this data must be standardized to account for differences in collection methods, legal constraints and cultural interpretation to create a reliable platform for evaluation.

Provide students with knowledge, skills, insights and experience necessary to be a competent negotiator. Covers theories of cross-cultural negotiation and how these impact business interactions. Students gain insight into personal and cultural underpinnings that influences cognitive, affective and negotiation behavioral processes. Expands skills in achieving communication and negotiating competence through the understanding and practice of increased appropriateness, flexibility and adaptability.

Focuses on choices that impact the performance of the entire organization. Examines central questions: Why are some industries and firms more profitable than others? How do firms create competitive advantage? How does the choice of strategy drive organizational performance? How do firms manage scarce resources in the pursuit of strategic objectives? How do firms create unique and sustainable industry positions?

This course explores the mix of organizational practices and people that can be the basis of sustainable competitive advantage in the contemporary global business environment. Topics include cross-cultural issues in managing people; traditional and emerging models of organizations; organizational culture; leadership; employee skills and motivation; reward systems; and change management.